This screengrab from the Progressive Insurance TV commercial titled “Theory” (probably short for “Conspiracy Theory”), was nationally broadcast over the weekend of Feb. 25-26, 2017. The commercial mocks two conservatively dressed men who are shown analyzing TV ads for evidence of subliminal messages — portraying them as middle-aged moma’s boys, and losers so pathetic in their hair-splitting pedantry that they argue over the meaning of the word “awoken.”
The message is, if you want to be able to get a girl and move out of your frowzy old mother’s basement, don't investigate mind control in media; be a conforming consumer. The jokey aspect is intended to distract from the suppressive intent of the ad.
In the commercial the mother lies when she tells her investigator-son, “They’re just commercials.”
On the contrary, this commercial itself contains significant words flashed at high speed at the start of the ad.
“Just a commercial?” Don’t be hoodwinked.
©2017 Michael Hoffman